Illinois became the 11th state in the nation Tuesday to legalize adult-use marijuana after Gov. J.B. Pritzker signed a recreational bill into law.
What lessons were learned by the cannabis industry, and how are business strategies shifting?
Why did those states fail, while Illinois succeeded in approving recreational marijuana via a legislative move?
Industry watchers see cannabis businesses generally maintaining their interest in the densely populated Northeast U.S., perhaps by trying to enter the growing medical cannabis markets.